Creating a Personalized Event Theme in 10 Steps

1. Start with a Vision 


The vision came to me a while ago (November 2015) to plan a Victoria Secret inspired 25th birthday party for my younger sister Veronica.  This theme was perfect because she worked at the store for years, and loves their brand. I initially envisioned the theme colors to be black, gold, and pink after referencing VS logos that I liked.

However, once I began to shop, the items that caught my eye ending up taking me in a totally different direction. This event took a life of its own, and truly embodied the VS PINK theme.

I was a little concerned that the party would look overly “girly” and that there would be too much pink in the room. But, I think the end result turned out nicely after mixing in some white, a little black, glassware, and silver.

2. Ensure Event Materials Incorporate Theme



The idea to design a program came at the last minute after my mom texted that she wanted to do an ice breaker game for the guests. She sent me questions she wanted guests at each table to answer as a group, so I took her questions and designed a PINK themed How Well Do You Know Veronica trivia game. Once I did this, I began to think of how I wanted everything to flow, so I kept the same template from the game to design the programs. The game and the programs ended up being different colors of pink because I designed them in different design software, but it still worked.

3. Create a Focal Point


I knew I wanted the star of the show to be the dessert table. Candy buffets and dessert tables tend to excite guests, and are a great focal point for the room. I wanted the dessert table to have a Strawberries and Champagne theme, since Victoria Secret sells this product line in its stores.

4. Add Special Touches



I added pink glitter to a couple of bottles of Pink Moscato and VS letters, placed them atop silver trays to protect the table from the glitter to add extra sparkle.

5. Create Authenticity 



For the gift table, I made a Veronica’s Secret Gift Sets sign as a way to notify guests where to put the gifts, and decorated the table with candles wrapped in pink striped ribbon, and an actual Victoria Secret gift box to make the theme feel more realistic.

6. Highlight the Guest of Honor


For the table centerpieces, I played around with different ideas, but ultimately decided to make a pink tissue floral centerpiece placed in hurricane vases wrapped in the VS theme ribbon, and each table had a picture of the birthday girl dressed in Victoria Secret gear. A sheet of 12×12 pink swirly card stock was used for the base of the centerpiece at each table.

7. Cater to Guest Demographics 


Since this event was geared toward millennials, I knew I wanted to have a photo backdrop, and this would give me an excuse to make photo booth props. I handmade about a dozen to serve as party favors. I placed the props in a clear vase, wrapped the vase in two shades of pink wrapping paper, and sat the vase on a silver tray along with a photo booth sign. My sister then added her own special touch by covering the table that everything sat on in pages cutout of one of her Victoria Secret magazines.

8. Decadence is Key


I decided that the cake and chocolate dipped strawberries should be light pink to match the table linens. I initially wanted to add VS themed cookies to the table, and found some on Etsy that I really liked, but they were a little pricey, so I nixed the idea.


But, lo and behold, my mom’s friend’s daughter made VS cookies that she brought to the party. We had no idea she was going to do this, and they fit in perfectly on the dessert table. She even placed them on clear trays, as I did with the strawberries. Coincidence? I think not. I love how God brings people and things together because I can see us working together on future events.

Speaking of the strawberries, I initially wanted them made by a professional, but I ultimately decided to make them myself, so my sister and I made them together. I think I was a bit overbearing trying to make sure they turned out decent at least (sorry sis, lol). I think we did pretty well for our first try. What do you think?

9. Add Signature Cocktails 


The signature drinks were Berry Punch and Pink Moscato. The punch was served throughout the night, and the wine was served during the birthday girl’s toast, and a bottle was given away to the table that won the trivia game.

10. Make it a Team Effort


I must give a special thank you to my mom and her friends who helped make this party a success by serving the guests throughout the evening. Aren’t they the cutest?


The birthday girl herself contributed to the party as well, helping set up, make desserts, and allowing me creative freedom in planning her party. Thanks sis, you’re truly an “angel”!


Special thank you to Carolyn June Photography for taking beautiful pics of the event! She even got the chance to have a little fun in front of the camera as well!


Last, but not least, I want to thank my family for always being able to collaborate in love in celebrating the special moments in our lives.